Liz Strauss Speaks at SOBCon

Liz Strauss with Jesse PetersenHi, how am I?

This is how her conversations with one of her good friends usually start. It’s “pick me up” session to build the other one up. Blogging is not about me, me, me, though. A common misconception of blogging is that they are selfish diaries about your cat and what your cat ate for lunch. No one is going to accuse Successful Blog of being selfish, that is one thing for sure.

You need to think of blogging as a business. Businesses come and go, but the people and your relationships with those people remain no matter where they go.

Don’t stand a the podium and talk down to the readers. Engage them and get conversational with them. You can get people to read things that they don’t have an interest in by making your discussion conversational. Conversational writing is not about writing how you speak, but how you think. Use contractions, leave out your “ums.”

I’m sorry I don’t have more of her talk, but I was running her slideshow. 🙂

[tags]SOBCon, SOBCon07, Liz Strauss[/tags]

  • http://www.successful-blog.com Liz Strauss

    Jesse,
    This blog is delightful and perfectly you. 🙂

  • http://www.successful-blog.com Liz Strauss

    Jesse,
    This blog is delightful and perfectly you. 🙂

  • http://www.perfectlypetersen.com Perfectly Me

    Thanks, Liz. I’m forever in your debt for your brain-storming session to help me with the domain name. I love it when good things come together like that.

  • http://www.perfectlypetersen.com Perfectly Me

    Thanks, Liz. I’m forever in your debt for your brain-storming session to help me with the domain name. I love it when good things come together like that.