A blog is a free sample of your brand. People have 2 different brands: default and intentional. To build an intentional brand only requires 2 skills:
- Be remarkable, unique, creative. You have to believe that you are creative if you don’t feel like you are. If you were ever a child, you can be creative.
- Care. People are attracted to people that care about them or what that person cares about.
The topic outline:
Journal/Lifestyle Blogging – I missed this part. 🙁
Business That Has a Blog –
Don’t make your blog look all blinking and buzzing. Keep it looking like a business. Reach out to traditional media with your stories.
Blogging as a Business –
What is working now:
Affiliates, videos, TLA, merchandise, sponsored posts, referrals, donations.
What did you bang your head on?
Adsense, specific product affiliates, undiscovered affiliate programs.
What is next?
Using ads tastefully, comments via e-mail, improve personality on the blog, picking ads needs to be easier, staying on top of your successes improve user tracking.I attended Sansone’s workshop on making money off my blog.