SOBCon08 Presentations Part 6 - David Bullock
May 3rd, 2008 Posted in Blogging
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David Bullock
Business Development Action Plan
Process Redistribution
Process Automation
How does it all work? The START model
S - Strategy: your Story and what does it have to do with your marketplace?
T - Tactics: sitting down and actually planning it
A - Action: stop for a minute before proceding. Then go for it.
R - Results: verify everything’s success
T - Tracking: Tracking - crazyegg.com and woopra.com
Steps to create your business process map:
- Speak/Write the process - get it out of your head
- Determine the outcome of every step
- Set the sequence
Tools for the charting process:
- Yellow pad
- simpleflowchart.com
- gliffy.com
- flowchart.com
- Excel
Your major marketing channels:
- Your customers
- Your list
- Your identity
Tags: David Bullock, SOBCon08
May 5th, 2008 at 7:24 am
[...] online publishing immersion, what was my takeaway? It happened over the course of two speeches by David Bullock: his presentation on Saturday, and a brief kudos/pep-talk this morning during the cool-down [...]