SOBCon08 Presentations Part 6 – David Bullock

David Bullock

DavidBullock.com

Business Development Action Plan

Process Redistribution

Process Automation

How does it all work? The START model

S – Strategy: your Story and what does it have to do with your marketplace?

T – Tactics: sitting down and actually planning it

A – Action: stop for a minute before proceding. Then go for it.

R – Results: verify everything’s success

T – Tracking: Tracking – crazyegg.com and woopra.com

Steps to create your business process map:

1. Speak/Write the process – get it out of your head
2. Determine the outcome of every step
3. Set the sequence

Tools for the charting process:

• Yellow pad
• simpleflowchart.com
• gliffy.com
• flowchart.com
• Excel

Your major marketing channels:

• Your customers
• Your list
• Your identity