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SOBCon08 Presentations Part 6 - David Bullock

David BullockDavid Bullock

DavidBullock.com

Business Development Action Plan

Process Redistribution

Process Automation

How does it all work? The START model

S - Strategy: your Story and what does it have to do with your marketplace?

T - Tactics: sitting down and actually planning it

A - Action: stop for a minute before proceding. Then go for it.

R - Results: verify everything’s success

T - Tracking: Tracking - crazyegg.com and woopra.com

Steps to create your business process map:

  1. Speak/Write the process - get it out of your head
  2. Determine the outcome of every step
  3. Set the sequence

Tools for the charting process:

  • Yellow pad
  • simpleflowchart.com
  • gliffy.com
  • flowchart.com
  • Excel

Your major marketing channels:

  • Your customers
  • Your list
  • Your identity
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One Trackback/Pingback

  1. [...] online publishing immersion, what was my takeaway? It happened over the course of two speeches by David Bullock: his presentation on Saturday, and a brief kudos/pep-talk this morning during the cool-down [...]

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