SOBCon08 Presentations Part 8 - Liz Strauss

May 3rd, 2008 Posted in Blogging, SOBCon08

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Liz Strauss

Customers: Is your traffic a reader or a customer?

Don’t sell your customers something they don’t need or what you think they need. Sell them what they want.

Make it about them.

How to be irresistable. They are all about Frosted Mini Wheats. The fiber appeals to the adult in me. The sugar appeals to the kid in me. If I don’t want breakfast, you need to tell me something to make me want them. Tell me they make a good snack or that they are good for me.

Head, heart, and meaning.

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Tags: Liz Strauss, SOBCon08

This entry was posted on Saturday, May 3rd, 2008 at 4:55 pm and is filed under Blogging, SOBCon08. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “SOBCon08 Presentations Part 8 - Liz Strauss”

SOBCon08: A Conference Experienced in the Moments : The Blog Herald Says:

May 8th, 2008 at 8:41 pm
[...] her presentation, Liz Strauss made these important points that might help define the difference: Customers: Is your traffic a reader or a [...]

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