SOBCon08 Presentations Part 8 – Liz Strauss

May 3, 2008 By Jesse Petersen

Liz Strauss

Successful-Blog

Customers:  Is your traffic a reader or a customer?

Don’t sell your customers something they don’t need or what you think they need. Sell them what they want.

Make it about them.

How to be irresistable. They are all about Frosted Mini Wheats. The fiber appeals to the adult in me. The sugar appeals to the kid in me. If I don’t want breakfast, you need to tell me something to make me want them. Tell me they make a good snack or that they are good for me.

Head, heart, and meaning.

Filed Under: Blogging, SOBCon08 Tagged With: Liz Strauss, SOBCon08

About Jesse Petersen
Jesse is in a word: a geek. I married my gorgeous wife in October 2006 and we enjoy the beach, mall shopping, and watching movies together. He returned to the University of South Florida and completed his Bachelor's Degree in Professional and Technical Writing in 2010.

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  1. SOBCon08: A Conference Experienced in the Moments : The Blog Herald says:
    May 8, 2008 at 8:41 pm

    [...] her presentation, Liz Strauss made these important points that might help define the difference: Customers: Is your traffic a reader or a [...]

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