Jesse’s SOBCon08 Takeaway

The Hancock Building
It’s been quite a weekend, by any measure of meaningfulness. I know that the following would be a heck of a run-on sentence, so here it is in outline form:

It was a time to

After 55 hours of online publishing immersion, what was my takeaway? It happened over the course of two speeches by David Bullock: his presentation on Saturday, and a brief kudos/pep-talk this morning during the cool-down session.

David Bullock\'s Sunday \"speech\"Saturday’s speech that I put down in his entry during my live-blogging does not do his words and intensity any justice at all. The problem mainly lies with the fact that there wasn’t a single person who wasn’t captivated by his last 10 minutes. I was so tuned in, I stopped live-blogging because trying to keep typing was going to mess with my minimal auditory absorption. I want a recording if anyone has it!

David’s presentation covered how to get your ideas out and get them implemented in a very bang-bang-bang fashion before he shifted gears. The next item on his agenda was to talk about success. For many in the room, success would be to better monetize our blogs to have a “successful” online presence and business. David was already successful in our minds based on his first 10 minutes. He’s got the degree, he’s a self-proclaimed geek, and he’s got the money rolling in from his online ventures. Wow! I know my jaw was dropping over what he is doing.

Then he shocked us:

I have the selling figured out, but I can’t get a comment. You all have communities, online families, and the comments flow in. We have opposite sides, and I want your side.

When he got the microphone this morning, he said it even more powerfully, but this is likely going to be a bit more paraphrased because of the emotion in the room.

You have done the hard part. As far as I’m wired, the selling is easy. Do you know there are salespeople everywhere dying to get a sense of community and bonding that you have so successfully achieved? You have already done the hard part. I want what you have.

He seemed to humbly be saying that he would trade the money that he has channeled by using the Internet for a community and then build up the money later. To him, doing what came naturally to us was awe-inspiring.

So, what am I going to do with this information? I’m going to concentrate on my readers more and stop trying to drive traffic as a primary goal. If I take care of them, they will take care of the rest. As Liz said with her brief five minutes, “Don’t sell your customers something they don’t need or what you think they need. Sell them what they want.” The term “sell” there applies to readers as “give” and customers as “sell.” It’s up to me to determine who my audience is and not get the two groups confused.

For those of you who were there, what was your takeaway? What are you going to do with it? Do you need any help accomplishing your goals?

If I can be of any help, I’d be more than happy to see you meet your goals.

  • http://www.everydaymarketingideas.com Chris Moran

    Nice writing style. Looking forward to reading more from you.

    Chris Moran

  • http://www.everydaymarketingideas.com Chris Moran

    Nice writing style. Looking forward to reading more from you.

    Chris Moran

  • http://www.successful-blog.com Liz Strauss

    Jesse,
    You captured it so well. It’s obvious that you were fully engaged. It’s amazing isn’t it. We never know the power we hold in our own hands. πŸ™‚

  • http://www.successful-blog.com Liz Strauss

    Jesse,
    You captured it so well. It’s obvious that you were fully engaged. It’s amazing isn’t it. We never know the power we hold in our own hands. πŸ™‚

  • http://www.perfectlypetersen.com Jesse Petersen

    Liz!

    Thanks for browsing the SOBCon08 sites. I really loved his talks. David, if you’re reading this, you can contact me any time about getting comments. I just got one from the venerable Liz Strauss! πŸ™‚

    Liz, thank you for all you did putting this all together in such a great order with a fabulous venue.

  • http://www.perfectlypetersen.com Jesse Petersen

    Liz!

    Thanks for browsing the SOBCon08 sites. I really loved his talks. David, if you’re reading this, you can contact me any time about getting comments. I just got one from the venerable Liz Strauss! πŸ™‚

    Liz, thank you for all you did putting this all together in such a great order with a fabulous venue.

  • http://www.perfectlypetersen.com Jesse Petersen

    Chris,

    Sorry, but I just dug your comment out of the spam folder. You might want to contact Akismet.

    Thanks for coming to the site and the positive writing feedback. You’re welcome any time.

  • http://www.perfectlypetersen.com Jesse Petersen

    Chris,

    Sorry, but I just dug your comment out of the spam folder. You might want to contact Akismet.

    Thanks for coming to the site and the positive writing feedback. You’re welcome any time.

  • Pingback: SOBCon08 Devoured; SOBCon09 in the Oven()

  • http://toddjordan.wordpress.com Todd Jordan

    Wonderful. David rocked my views for sure. I could see myself learning even more from him.

    The whole weekend was like that for me as well. Mind opening and David was one that had me rapt.

    Great share. Can’t wait to read more as you digest as well.

  • http://toddjordan.wordpress.com Todd Jordan

    Wonderful. David rocked my views for sure. I could see myself learning even more from him.

    The whole weekend was like that for me as well. Mind opening and David was one that had me rapt.

    Great share. Can’t wait to read more as you digest as well.

  • http://www.perfectlypetersen.com Jesse Petersen

    Thanks for stopping by, Todd. If David offered a monetizing seminar and twittered us, I think he’d have somewhere between 50 and 100 attendees from SOBCon.

  • http://www.perfectlypetersen.com Jesse Petersen

    Thanks for stopping by, Todd. If David offered a monetizing seminar and twittered us, I think he’d have somewhere between 50 and 100 attendees from SOBCon.

  • http://makeitgreat.typepad.com Phil Gerbyshak

    Jesse – so fantastic seeing you again my friend! You took some great pictures too, and I can’t WAIT to connect with you again soon!

  • http://makeitgreat.typepad.com Phil Gerbyshak

    Jesse – so fantastic seeing you again my friend! You took some great pictures too, and I can’t WAIT to connect with you again soon!

  • http://www.perfectlypetersen.com Jesse Petersen

    I had a great time visiting with you again. We’ll try to keep in touch better this year, m’kay?

  • http://www.perfectlypetersen.com Jesse Petersen

    I had a great time visiting with you again. We’ll try to keep in touch better this year, m’kay?

  • http://dmiracle.com Dawud Miracle @ dmiracle.com

    David’s presentation moved me too. Of course what he does is right up my alley since I’m all about business structure, business planning, strategy and growth – along with social media. And I thought Chris Brogan was the perfect choice to follow him up.

  • http://dmiracle.com Dawud Miracle

    David’s presentation moved me too. Of course what he does is right up my alley since I’m all about business structure, business planning, strategy and growth – along with social media. And I thought Chris Brogan was the perfect choice to follow him up.

  • http://www.DavidBullock.com David Bullock

    Jesse,

    Thank you for your review of my short talk. It is never easy to see outside of ourselves.

    Your post has given me pause and a better understanding of the market and community building as it relates to true business building. I am changing my model because of what I have learned over the last few days.

    SOBCon08 was and still is a life changing event for me in more ways than you will know.

    Again thank you.

    Take Care,

    David Bullock

  • http://www.DavidBullock.com David Bullock

    Jesse,

    Thank you for your review of my short talk. It is never easy to see outside of ourselves.

    Your post has given me pause and a better understanding of the market and community building as it relates to true business building. I am changing my model because of what I have learned over the last few days.

    SOBCon08 was and still is a life changing event for me in more ways than you will know.

    Again thank you.

    Take Care,

    David Bullock