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Record-Setting Time for iThemes

November 14, 2008 By Jesse Petersen

We are just simply having a blast now that we released FlexxTheme to smashing accolades and testimonials from our testers and the first recipients of the theme via the Theme Club. We’ve had to work out a myriad of new bugs that cropped up due to the larger diversity in hosting plans, plugins, and other circumstances, but things really couldn’t be much better for how complex the code is that drives its features and ease of use.

Here are some samples of how the theme can look with various headers, backgrounds, and layouts – all of which are done without touching a line of code. Trust me, our graphic designer didn’t know squat about WordPress a while ago and is just cutting his teeth on this theme as far as going into the dashboard. This is not simple stuff for a newbie, but it is with FlexxTheme.

Today, it has been non-stop requests to upgrade to our 2008 Theme Club for our limited, one week only offer of including FlexxTheme in the Club downloads. After midnight of November 19th, we wil be moving FlexxTheme to its own developer’s pack and it will no longer be a part of the Theme Club. I know this sounds pretty sales-pitchy, but I’ve seen some pretty cool sites pop up in under an hour with the use of FlexxTheme.

Filed Under: Blogging, Design, iThemes Life

Introducing the Easiest Theme Ever: FlexxTheme

November 12, 2008 By Jesse Petersen

After nearly two months of development, iThemes has released what we believe is the world’s easiest theme to use and modify. Because we have nearly 20 themes in 9 months, we felt that it was time to rock the industry and develop something that takes a quantum leap in terms of user-friendliness.

The result of our company retreat in September was a whiteboard that detailed our theme goals and dreams of usability-enhancing features, along with the framework of a layout options page to allow for 96 unique layouts. Within a couple of days, it looked like we were going to have around 700 layouts. The final tally is an industry-leading 1,056 unique, functional, and ultimately desirable design layouts. [Read more...]

Filed Under: Current Events, iThemes Life

Flexx’ing My Design Muscles

November 12, 2008 By Jesse Petersen

With the last stages of our latest, revolutionary theme well underway (target release day is Thursday morning), I have been exploring my inner design freak that has been trying to get out since I created all of the skinning for my gaming blog: Gitrknowswow.com at the end of last year.

I’ve helped our designer, James Dalman, on a couple of images in the last month or so, but we’ve decided to help each other out with our trades: I help him with the code and WordPress questions for his personal site, and he is helping me with learning graphic design and made me one of the cool headers I’m sporting now that got my juices flowing. Sorry about the dude in them… they are the best I had to offer of my mug. We’ll see if Jason Dowd can take a better photo of me someday soon.

I’m trying to make this site really showcase FlexxTheme in a major way, so hold on to your hats, because things are going to look really good soon. I hope you enjoy my launch post that will go live on Thursday morning.

Filed Under: Blogging, Design, iThemes Life Tagged With: FlexxTheme, graphic design, iThemes, James Dalman, Jason Dowd

Last Site Design Until Flexx Architect

October 23, 2008 By Jesse Petersen

Flexx Architect - Red

This is my last re-design until our long-anticipated uber-theme, Flexx Architect, is released. I’m busy working on the demo site’s content and ensuring that it will showcase all of its features, include tutorials linked right in there. If you would like to get a chance at Flexx Architect before anyone else, you have to purchase the 2008 Theme Club, and the individual price of our Flexx themes will be a significant portion of the Club price.

My goals for Flexx Architect as the Customer Service Manager are:

  • Anticipate customer questions
  • Anticipate customer requests
  • Showcase images, galleries, headings, and HTML styles
  • Incorporate monetization as an oft-requested feature
  • Develop more tutorials for this theme than any I have before (>14)

For any of you who missed the big announcement, here is what Flexx Architect is all about: The Best Premium Theme by iThemes Yet!

Filed Under: Blogging, iThemes Life Tagged With: 2008 Theme Club, Architect, Flexx, Flexx technology, iThemes
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