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Category Archives: SOBCon08

SOBCon08 Presentations Part 9 - Wendy Piersall

03-May-08

Wendy Piersall
Sparkplugging
Inspired Business Growth
We’ll keep this short and sweet, because nothing else she said mattered or hit as hard as this:
“Every day I had to hear my internal voice say, “Who are you to charge that much or who will come to my site to read this?” Every single day, another internal voice had to [...]

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SOBCon08 Presentations Part 8 - Liz Strauss

03-May-08

Liz Strauss
Successful-Blog
Customers:  Is your traffic a reader or a customer?
Don’t sell your customers something they don’t need or what you think they need. Sell them what they want.
Make it about them.
How to be irresistable. They are all about Frosted Mini Wheats. The fiber appeals to the adult in me. The sugar appeals to the kid [...]

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SOBCon08 Presentations Part 7 - Chris Brogan

03-May-08

Chris Brogan
ChrisBrogan.com
PodCamp
What Pirates Teach Me About Community
Believe in humans:
Ask. Do. Share. Give your ideas handles. Make it useful. Give more than you ask back. Be clear about your business. Hack. Make Pirates.

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SOBCon08 Presentations Part 5 - Chris Garrett

03-May-08

Chris Garrett
Chrisg
Get more bang from your blog:

Create
Learn
Promote

Brainstorm your content ideas. It’s the biggest part of the process. If you just re-hash other people’s stuff, it shows. People can just go to the source if that’s all you’re doing. How do you find ideas? Talking to other bloggers is a huge source of ideas. Commuting [...]

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SOBCon08 Presentations Part 4 - Lorelle VanFossen

03-May-08

Lorelle VanFossen
Lorelle on Wordpress
Taking your Camera on the Road
The Blog Herald
Blogger and Podcaster Magazine
Woopra
WordPress is Lorelle’s domain. She publishes over 21 articles per week on several blogs and print magazines. We had a quick question and answer session to explore some definitions of blogging, and now we’re working on defining our business with 6 points:

List [...]

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SOBCon08 Presentations Part 3 - Brian Clark

03-May-08

Brian Clark
Copyblogger
Teaching Sells
If you don’t know who Brian Clark is, you have been in a blogging cave for 2 years. What no one seems to know is that he is not a copyeditor as a profession, in that he does not take clients and edit material. It is more about using the platform for SEO [...]

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SOBCon08 Presentations Part 1

03-May-08

9:00am
The topic of the day: models and masterminds. Terry Starbucker got things going with some updates and congrats and thanks to last year’s attendees.
Immediately following, Liz launched into the process of booking sponsors for a conference with less than 1,000 people. We are a swarm of 100 people, not just a conference. Our sponsors for [...]

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