Perfectly Petersen

Jesse’s SOBCon08 Takeaway

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It’s been quite a weekend, by any measure of meaningfulness. I know that the following would be a heck of a run-on sentence, so here it is in outline form:

It was a time to

• explore a new city
  • Downtown Chicago
• re-connect with virtual friends who know all about each other
  • Liz Strauss
  • Terry Starbucker
  • Phil Gerbyshak
  • Chris and Lisa Cree
  • Easton Ellsworth
  • Dawud Miracle
  • Wendy Piersall
  • Lorelle VanFossen
  • and the recent Cory Miller
  • and many more
• meet new people whom I’d never heard of
• network with new companies whom I apparently have been remiss in remaining ignorant of their tools
• the best dang presentation on personal success that I’ve ever heard (David Bullock)

After 55 hours of online publishing immersion, what was my takeaway? It happened over the course of two speeches by David Bullock: his presentation on Saturday, and a brief kudos/pep-talk this morning during the cool-down session. More »

SOBCon08 Presentations Part 5 - Chris Garrett

Chris Garrett
Chrisg

Get more bang from your blog:

• Create
• Learn
• Promote

Brainstorm your content ideas. It’s the biggest part of the process. If you just re-hash other people’s stuff, it shows. People can just go to the source if that’s all you’re doing. How do you find ideas? Talking to other bloggers is a huge source of ideas. Commuting is a good time to think, but you need to record every idea. Take some time to generate content and it will pay dividends in the future.

The Business Process:

• Source bits
• Put bits together
• Deliver stuff
• Happy customer

Blogging Efficiency: 5 minute post

• Start at the end
• Know who you’re writing for
• Know what you’re writing about
• Convey the reason to avoid the “So what?”