Perfectly Petersen

Jesse’s SOBCon08 Takeaway

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It’s been quite a weekend, by any measure of meaningfulness. I know that the following would be a heck of a run-on sentence, so here it is in outline form:

It was a time to

• explore a new city
  • Downtown Chicago
• re-connect with virtual friends who know all about each other
  • Liz Strauss
  • Terry Starbucker
  • Phil Gerbyshak
  • Chris and Lisa Cree
  • Easton Ellsworth
  • Dawud Miracle
  • Wendy Piersall
  • Lorelle VanFossen
  • and the recent Cory Miller
  • and many more
• meet new people whom I’d never heard of
• network with new companies whom I apparently have been remiss in remaining ignorant of their tools
• the best dang presentation on personal success that I’ve ever heard (David Bullock)

After 55 hours of online publishing immersion, what was my takeaway? It happened over the course of two speeches by David Bullock: his presentation on Saturday, and a brief kudos/pep-talk this morning during the cool-down session. More »

SOBCon08 Presentations Part 9 - Wendy Piersall

Wendy Piersall

Sparkplugging

Inspired Business Growth

We’ll keep this short and sweet, because nothing else she said mattered or hit as hard as this:

“Every day I had to hear my internal voice say, “Who are you to charge that much or who will come to my site to read this?” Every single day, another internal voice had to say, “Who are you NOT TO!?”

Amendment: One more came out at the end: “I want more time! Reply: There is no more time, give me more YOU!”

SOBCon08 Presentations Part 8 - Liz Strauss

Liz Strauss

Successful-Blog

Customers:  Is your traffic a reader or a customer?

Don’t sell your customers something they don’t need or what you think they need. Sell them what they want.

Make it about them.

How to be irresistable. They are all about Frosted Mini Wheats. The fiber appeals to the adult in me. The sugar appeals to the kid in me. If I don’t want breakfast, you need to tell me something to make me want them. Tell me they make a good snack or that they are good for me.

Head, heart, and meaning.

SOBCon08 Presentations Part 7 - Chris Brogan

Chris Brogan

ChrisBrogan.com

PodCamp

What Pirates Teach Me About Community

Believe in humans:

Ask. Do. Share. Give your ideas handles. Make it useful. Give more than you ask back. Be clear about your business. Hack. Make Pirates. More »

SOBCon08 Presentations Part 6 - David Bullock

David Bullock

DavidBullock.com

Business Development Action Plan

Process Redistribution

Process Automation

How does it all work? The START model More »

SOBCon08 Presentations Part 5 - Chris Garrett

Chris Garrett
Chrisg

Get more bang from your blog:

• Create
• Learn
• Promote

Brainstorm your content ideas. It’s the biggest part of the process. If you just re-hash other people’s stuff, it shows. People can just go to the source if that’s all you’re doing. How do you find ideas? Talking to other bloggers is a huge source of ideas. Commuting is a good time to think, but you need to record every idea. Take some time to generate content and it will pay dividends in the future.

The Business Process:

• Source bits
• Put bits together
• Deliver stuff
• Happy customer

Blogging Efficiency: 5 minute post

• Start at the end
• Know who you’re writing for
• Know what you’re writing about
• Convey the reason to avoid the “So what?”

SOBCon08 Presentations Part 4 - Lorelle VanFossen

Lorelle VanFossen

Lorelle on Wordpress

Taking your Camera on the Road

The Blog Herald

Blogger and Podcaster Magazine

Woopra

WordPress is Lorelle’s domain. She publishes over 21 articles per week on several blogs and print magazines. We had a quick question and answer session to explore some definitions of blogging, and now we’re working on defining our business with 6 points:

• List all the words that describe your blog business.
• Who’s going to love what you do?
• What reasons do you have for wanting to do this?
• Using these words, summarize what you do, whom you sell to, and why you are doing it.
• Mark the key elements in order of importance.
• In “10 words or less,” answer the question: What do you do?