SOBCon08 Presentations Part 5 – Chris Garrett

Chris GarrettChris Garrett

Get more bang from your blog:

  • Create
  • Learn
  • Promote

Brainstorm your content ideas. It’s the biggest part of the process. If you just re-hash other people’s stuff, it shows. People can just go to the source if that’s all you’re doing. How do you find ideas? Talking to other bloggers is a huge source of ideas. Commuting is a good time to think, but you need to record every idea. Take some time to generate content and it will pay dividends in the future.

The Business Process:

  • Source bits
  • Put bits together
  • Deliver stuff
  • Happy customer

Blogging Efficiency: 5 minute post

  • Start at the end
  • Know who you’re writing for
  • Know what you’re writing about
  • Convey the reason to avoid the “So what?”


  1. […] SOBCon08 Presentations Part 3 – Brian Clark, SOBCon08 Presentations Part 4 – Lorelle VanFossen, SOBCon08 Presentations Part 5 – Chris Garrett, SOBCon08 Presentations Part 6 – David Bullock, SOBCon08 Presentations Part 7 – Chris Brogan, […]