SOBCon08 Presentations Part 8 – Liz Strauss

Liz Strauss


Customers:  Is your traffic a reader or a customer?

Don’t sell your customers something they don’t need or what you think they need. Sell them what they want.

Make it about them.

How to be irresistable. They are all about Frosted Mini Wheats. The fiber appeals to the adult in me. The sugar appeals to the kid in me. If I don’t want breakfast, you need to tell me something to make me want them. Tell me they make a good snack or that they are good for me.

Head, heart, and meaning.


  1. […] her presentation, Liz Strauss made these important points that might help define the difference: Customers: Is your traffic a reader or a […]